As marketers, we’re always digging up new strategies and go-to ways to find ideas and inspirations for that next campaign.
Though creativity can spur from almost anything we watch, follow and attend, books are always a fantastic and trusted source for activating out-of-the-box thinking in other threads of our mind-map.
They can be mindset books, business-related books, biographies, and even random Kindle reads you tackle every now and then.
As long as your mind is kept open and set on learning mode, the sky’s the limit.
The first two books were highly recommended by our CEO, Erez Shalev. They are books that inspired different thinking and perspective in him, and he made sure to pass them on to us as well.
Book #1 – Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think
– by Hans Rosling, Ola Rosling, and Anna Rosling Rönnlund
If you’re looking for a clearer way of perceiving the world we live in, this just might be the first book you should add to your reading list.
Factfulness is a distinctive bestseller that offers its readers a radical explanation of why things happen and how our perspective is somewhat distorted, and how we tend to be somewhat vague thinkers.
Business magnate Bill Gates says that Factfulness is “One of the most important books I’ve ever read―an indispensable guide to thinking clearly about the world.”
Book #2 – Thinking Fast and Slow
– by Daniel Kahneman
If you’ve ever wondered what triggers you to make any decision in your life, this major New York bestseller might just have an answer for you.
Why do humans make errors in judgment? How to spot out self-errors in decision-making? Why do we think the way we think and what infuses us to make that final call?
The author also includes practical insights into how we make decisions in our business and personal lives, and perhaps use different approaches mentally.
Book #3 – The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
– by Mark Manson
You probably know this one by now as so many people own it and try to live according to it.
This is a counterintuitive book that self-defines itself as a ‘self-help’ guide but does so in the most unexpected way.
Mark Manson is a sharp blogger that cuts through the crap of “positive” thinking, so we can focus on truly becoming better and genuinely happier people.
“F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked, and we have to live with it.”
Book #4 – Trust Me, I’m Lying: Confessions of a Media Manipulator
– by Ryan Holiday
TechCrunch calls it “essential reading,” the Financial Times says it’s “astonishing and disturbing,” and we think you must read this book or at least grab its Blinkist version.
Ryan Holiday is the marketing director of American Apparel who blows the lid off the frightening truth that fake news travels fast and media manipulation is too easy.
The title’s brutally honest, yet Ryan’s out to give us some enticing secrets on how to stop being blindsided by the media and show us how things really work.
Sounds good? It is.
Book #5 – Outliers: The Story of Success
– by Malcolm Gladwell
What makes the most famous and successful people famous and successful?
High-achievers interest us because we pay much attention to what they are like and what they have.
Gladwell says that perhaps we should pay more attention to where they are coming from, family, culturally and generationally wise.
He also elaborates on what makes a billionaire, a great soccer player, why the Beatles beat the records, and why Asians are good at math.
This book is perhaps your stepping-stone in figuring out where you are located on the success ladder.
If reading isn’t your thing, you can always catch bite-sized versions of these recommended books on Blinkist.
Even if you turn the page once in every blue moon, you’re bound to get a value-packed message that is going to stick with you for a long time. Either way, it’s time well invested.
Have any other suggestions we lost sight of? By all means, tell us. We’re listening!