As more consumers venture online for holiday shopping this year, it is crucial to have a solid affiliate marketing plan in place.
Our Q4 checklists for merchants, agencies and publishers contain tips and tricks to ensure partners are set up for success this holiday shopping season. Regardless of where you are in the planning process, our checklists have been created to prepare you for a Golden Quarter that anticipates a surge in digital commerce, with eMarketer predicting that in the US Black Friday sales will be up 18% and Cyber Monday up 19% compared to 2019. In addition to the checklist, we’ve put together a calendar of notable holidays and important shipping dates. As consumers continue to adapt to the ongoing and evolving COVID-19 landscape, it is especially important to pay attention to these deadlines.
For additional Golden Quarter questions, strategy and recommendations, please contact your account representative.